At the heart of Rolex philosophy and activities lies a long-term vision. The
concept of sustainability has always underpinned the brand’s development: offering timeless and durable
watches that are built to last, while committing to future generations, through multiple partnerships,
initiatives and actions.
This approach reflects the “Perpetual” philosophy that has driven the company
since its creation. One that assembles the skills of many and requires arduous work, day after day, year
after year. A demanding, rigorous endeavour. Rolex’s unrelenting quest for excellence.
A SUPERLATIVE APPROACH TO WATCHMAKING
On their dials, Rolex watches are inscribed with the word ‘Superlative’. This
designation confirms that every watch leaving the Manufacture’s workshops has passed a series of
particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very
particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after
casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric
precision, waterproofness, self-winding and power reserve.
A SUPERLATIVE APPROACH TO WATCHMAKING
On their dials, Rolex watches are inscribed with the word ‘Superlative’. This
designation confirms that every watch leaving the Manufacture’s workshops has passed a series of
particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very
particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after
casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric
precision, waterproofness, self-winding and power reserve.
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