Name: Rolex Datejust 31
Brand: Rolex
SKU: m278381rbr-0023
Availability: InStoreOnly

Reference 278381RBR

Model case Oyster, 31 mm, Oystersteel, Everose gold and diamonds

Water-resistance Waterproof to 100 metres / 330 feet

Bezel Set with diamonds

Dial Rosé-colour set with diamonds

Bracelet Oyster, three-piece solid links

Movement Perpetual, mechanical, self-winding

Calibre 2236, Manufacture Rolex

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rolex datejust in everose rolesor - combination of oystersteel and everose gold, m278381rbr-0023 - Chronolink

Diamond-set bezel Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Rosé-colour dial This dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Everose Rolesor Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model availability All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity. Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. Chronolink is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.